In 1970, four students were shot and killed at Kent State Uni. Recently Urban Outfitters designed a sweatshirt with the colleges logo and what looks to be splattered blood. Kent State isn’t too happy about that.

“We take great offense to a company using our pain for their publicity and profit,” the Ohio university said in a statement online. “This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.”

I understand the thinking behind this shazaam and after knowing the history behind Kent State I would still buy this sweatshirt. Not to be rebellious but simply because I like it. Urban is a very “free” brand. I believe their clothes are quality and if I get a hole in a shirt I’m not going to freak out because when you wear the brand, it’s okay to get dirty and full of holes then wash it and wear it again. Even though Urban doesn’t focus on the hippie/boho look as much as Free People & Anthropology does you still get a small feeling of that. The shirt was selling online for $129 in the vintage collection.

The company said on Twitter today that there was no blood on the shirt, and the stains and holes were a result of discoloration and “natural wear and fray.”

Kent state Kent

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